Jack Daniel’s® EZ Marinader®

EZ Marinader® - Why a Bag?

Jack Daniel’s® EZ Marinader® is an innovation driven by the needs of today's busy consumers. According to a survey conducted by Heinz, Americans are mad about marinades. Nearly all primary household cooks surveyed agreed that marinating adds a lot of flavor to a meal. However, the survey revealed that there were some other aspects of marinating that just made them plain mad.

Liquid marinade in a bottle or pouch, requiring a bowl or pan, is currently the most popular type of marinade, with 44 percent of respondents using this type. But nearly half complained that it's messy and time consuming, and more than a third considered it a chore at clean-up time. This is where Jack Daniel’s® EZ Marinader® offers a distinct advantage to the alternatives of preparing a marinated meal from scratch, a packet mix, or a bottle. By enabling consumers to marinate right in its flavor-sealed pouch, EZ Marinader® removes the dreaded messy clean-up step.

Now, with Jack Daniel’s® EZ Marinader®, consumers can have a level of convenience never before experienced in the category. By pouring on the flavor while eliminating the mess and clean up, Jack Daniel’s® EZ Marinader® takes marinating to a whole new level of taste and convenience. Simply put, if you like marinating, you'll love Jack Daniel’s® EZ Marinader®!

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